Traveltek is rolling out data-driven User Experience and Conversion Rate Optimisation services to help its clients
prepare for the boom in mobile travel searches and bookings.

The East Kilbride firm says the new features will drive up conversion rates by optimising the front-end user journeys on its customers’ B2C travel websites. It’s all part of travel technology specialist’s on-going “mobile-first” design strategy, according to Peter Whittle, Director, Global Sales, Traveltek Group Ltd.