The Jordan Tourism Board will host the Adventure Trade Travel Association’s regional AdventureNEXT Near East meeting in Jordan in early 2017.

This first-ever adventure travel conference, supporting eco-tourism and active travel development in the Middle East and North Africa regions, will be held on the shore of the Dead Sea in Jordan, with the support of the Jordan Ministry of Tourism and Antiquities and the Jordan Tourism Board.

ANNE will be the first conference of its kind in a region where stories of travel and adventure date back thousands of years. This new conference for the adventure market will bridge the East with the West and foster the growth of sustainable, environmental, cultural and adventure tourism in the region.