To support an ongoing trade re-engagement plan, the Cayman Islands Department of Tourism has published a ‘Guide to Selling the Cayman Islands’.

The eight-page guide is dedicated to educating travel agents and reservation staff on the benefits of selling the Cayman Islands, both for themselves and their clients. Sections such as ‘Who to sell the Cayman Islands to’ and ‘Which island for which customer’ provide insight into the diversity of the destination. The guide also includes information on twin-centre holidays with the likes of Cuba, Jamaica and the US and lists flight options from the UK and Europe.