The Isle of Man Department of Economic Development has launched the 2017 How’s Business Survey aimed at gaining a greater insight into tourism sector trends.
The survey, which is aimed at accommodation providers, activity providers, attraction owners and eateries, focuses on gathering data on how the tourism sector has performed during 2017, their forecast for 2018 and any areas of concern.
Results from the 2016 survey helped recognise trends including, how and where visitors booked their accommodation or activity and the main areas of concern affecting tourism businesses.
Cost of travel was a factor for 70% of respondents in 2016. Since then the new destination website allows businesses, including tour operators and travel providers, to submit special offers and last minute deals for visitors. The tourism team have encouraged all providers to submit offers that present a real cost saving to visitors.