P&O Cruises will open the start of the Wave sales period by launching the Shine Rewards Club, a new loyalty club dedicated exclusively to travel agents.

The club will operate a points system and once registered, every interaction with the brand, from making cruise bookings to engaging with events and completing training, will give agents the opportunity to benefit.

Agents can save up and exchange points for the ultimate reward of a P&O Cruises holiday. Also on offer are designer goods, experience days, technology and brand related experiences with P&O Cruises Food Heroes.