Ahead of a projected bumper year for Canada sales – with year on year bookings already up by 21 percent –Prestige Holidays has unveiled a series of trade-friendly initiatives to help sell the destination.

Highlights include boosting its reservations team with a new recruit, the late January launch of a new standalone website and three group fam trips for travel agents to the destination, the first of which will take place in May A series of roadshows, booking incentives and in-store promotions are also planned.

The announcements follow the recent launch of the specialist operator’s new Canada brochure, which at 144-pages, features Prestige’s most extensive programme to date.