It could have been the eLiner or perhaps the Global Cruiser or Stratoclimber
In the design stages the aircraft was known as the Boeing 7E7 – not very romantic. Boeing had numerous workshops and naming sessions as a process to come up with something cool that had to be approved by their legal and trademark teams who managed to filter out some of the crazier notions.
They certainly did not want to end up with a name that could spell disaster in a foreign language as happened with the car manufacturers when they discovered that Nova could be interpreted as “Nova = not going” in Spanish.
At the time, many at Boeing were pulling for the name Global Cruiser. But instead of picking a name themselves from the final short list, they decided to hold a worldwide contest to pick a name. If the contest had been held exclusively in the United States, they reckon that Global Cruiser would have won. But the worldwide naming contest held by Boeing back in 2003 with, they say, around 160 countries casting their votes, the name Dreamliner came out on top.
Naming the Dreamliner was incredibly important to Boeing. They wanted to bring back the magic when airplanes had names— not just numbers. In the marketing sense it is a great name but the dream for a while was a nightmare for the manufacturer.
The first B787 was unveiled in 2007, but it took another 2 years for the maiden flight (2009) and 4 more years for the first commercial flight with All Nippon Airways.
Airbus does have its competitor to the B787 with their A350 with many similar features. But for me it’s the name Dreamliner that says it all. Their order book is strong and even the very fussy Emirates has committed to ordering 40 of them.
Back in the early days of the development of the aircraft UK Tour Operator Thomson now part of TUI stood by Boeing while they resolved their development difficulties and now their customers are rewarded with the state-of-the-art jet that’s changed the future of flying. Their own passenger surveys rated their Dreamliner experience as 94% good or excellent.
The windows on a 787 Dreamliner are about 30% bigger than those on your average plane and you can dim them at the touch of a button. The Dreamliner cabin is over 6-foot high, so there’s a real sense of space and you’ll leave the plane feeling fresher because its cabin pressure allows more oxygen to be absorbed into your blood. Your body clock is more in tune as the plane features a high-spec mood lighting system that can mimic things like dawn and dusk.
The Dreamliner generates 60 per cent less noise than standard planes during take-off and landing and its quieter in the air. For me it is more like a hotel room with wings.