A new Traveltek survey has revealed first-time cruiser trends the industry can tap into if it has the right technology in place.
The first-of-its-kind analysis of 8,878 new-to-cruise enquiries made through agents worldwide demonstrates how cruise packaging, CRM and API tools, and more, can help agencies and cruise lines leverage the growth opportunities in the first-time cruise market.
The survey, which draws on data from 2017, also compared enquiries to quotations and bookings made through Traveltek’s iSell CRM platform.
Fly-cruise represented 26% of all first-time cruiser enquiries, but dropped off to just 9% of travel agency quotes, suggesting bookers were reticent to package the flight and airline components together.
81% of enquiries and quotes were for two adults, reflecting how the cruise market needs to find ways to attract other demographics such as solo travellers and families by offering more flexible cabin pricing and configurations.
River cruising is starting to appeal to first-time cruisers, with river cruise specialist Riviera Travel featuring in the top 10 cruise lines enquired about, quoted and booked. In terms of top river cruise lines booked, Riviera Travel took the top slot across all three categories, with Avalon Waterways taking second place across all three. The remainder was split between five other river cruise specialists, suggesting these lines feature on the API when others don’t.
Africa cruise itineraries were place high on the list of top 10 destinations that first-time cruisers enquired about but did not feature on the top 10 list of destinations quoted. This suggests either cruise lines are yet to offer many Africa itineraries or if they do, agents are not aware of them.