Los Angeles Tourism & Convention Board has launched ‘L.A. Insider’, a new online training tool for travel trade professionals.

The mobile and tablet-friendly programme is the first of its kind for L.A. Tourism and has been designed to help the UK travel trade better sell the city and stay up-to-date with its latest offerings, with modules for international markets to follow in the coming months.

Demand for a bespoke online portal of information and selling tools for the travel trade is strong and growing, as global demand to visit Los Angeles continues its rapid upward trajectory. A record 48.3 million tourists visited L.A. in 2017 (370,000 visitors from the UK), a figure that is expected to reach 50 million by 2020.