Visit Isle of Man has launched a new three-year tourism campaign aimed at encouraging people to experience the full breadth of the Island’s offering and showcase it in a whole new way.

The ‘Isle of Man – The Extraordinary Story’ campaign has been created to showcase the very best of the Island, helping to promote its distinctive heritage and culture and its wide array of attractions and outdoor activities, bringing this to life like never before.

The centrepiece of the campaign is a 90-second film which was produced by Vivid with the support of a host of Isle of Man-based creatives. The voiceover was narrated by well-known Isle of Man resident, John Rhys Davies, whose work is familiar to millions from his TV and film work – in particular the ‘Lord of The Rings’ trilogy.

The campaign fully supports the ambitions laid out in the Isle of Man’s Destination Management Plan which provides the strategy for our tourism sector until the end of 2020. ‘Isle of Man – The Extraordinary Story’ attempts to tap into the very essence of our nation’s DNA and in particular the Isle of Man’s culture and heritage as well as the fantastic variety of attractions and outdoor activities.

The island is seeing a number of significant multi-million investments being made into its tourism infrastructure including the announcement of £80 million investment into the Isle of Man’s harbours including a deep water berth for visiting cruise liners, he newly rebtuilt Mount Murray Hotel & spa resort reopens later this year following multi-million pound private investment, building work on a new Premier Inn hotel in the Island’s capital, Douglas, has just started, a new Travelodge Hotel is included as part of the planned Quayside North development, work on a £20m regeneration of Douglas promenade starts in September, upgraded and refurbished George Hotel in Castletown and thevRamsey Park Hotel in Ramsey expanding capacity by 50%.

The full 90-second film can be viewed here: or via the official Isle of Man visitor portal at