Canadian Affair is broadening its channels of distribution with the launch of a major travel trade sales programme.

The company, which first launched in 1995, will begin sales to the travel trade this month and, in early November, Canadian Affair will launch an online portal specifically created for its travel trade partners, enabling them to browse, explore and book holidays and flights to Canada.

Canadian Affair’s decision to broaden its distribution strategy follows a year-long business review by Managing Director, Chris Hedley, who was appointed to the role in September 2017.