Air Canada is the first Canadian airline to use virtual reality technology to simulate the experience of flying on its Boeing 787 Dreamliner for travel agents and potential customers.

Through a fully immersive, interactive experience, users can explore all three cabins of service offered on board the aircraft, including enjoying a virtual International Business Class meal complete with wine in an Executive Pod.

“Air Canada is always developing new ways to enhance the customer experience and to engage partners such as the travel agent community, which plays a key role in helping our customers select the travel options best suited to them. Virtual reality enables us to familiarize thousands of travel agents and potential customers with Air Canada’s offerings through the magic of an interactive, virtual tour,” said Duncan Bureau, Vice President, Global Sales at Air Canada. “We have already seen an increase in bookings since we began using this technology.”