Since the release of The Guernsey Literary and Potato Peel Pie Society in UK cinemas just last month, VisitGuernsey is reporting a significant increase in holiday bookings, as tourists plan visits to the island that inspired the film.
In the immediate five-days after the film’s launch the tourist board website saw an 130% uplift in traffic. Key tour operator partners have also been really positive with Airtours reporting 55% increase in bookings to Guernsey in April compared to 2017.
VisitGuernsey has capitalised on the film launch by securing an incremental £330,000 of investment devoted to maximising the film’s power to drive interest and tourism growth to Guernsey.
Trade focused work has centred around supporting film-driven product being created both with on and off-island partners to provide those looking for themed packages / product with ample opportunity. An agent-facing campaign has been live since November 2017 targeting agents with fam trip opportunities, sales incentives and tips and advice on how to sell the island.