The travel industry’s message that you have to book early to get the best deal is starting to get through to holidaymakers, according to new figures from Gold Medal.

Families are securing their favourite destinations well in advance – reversing the years-old trend of trying to bag a last-minute bargain.

Gold Medal has witnessed a dramatic increase in bookings from agents on departures booked up to 19 months in advance booked in the calendar year to date. Most significant increases were seen in popular family destinations such as the Maldives, Florida, Dubai and the Caribbean, especially during the high demand school holiday periods.

To capitalise on the shifting attitudes, Gold Medal has released its latest Florida and Caribbean & Mexico 2019 brochures, which offer agents the chance to book throughout 2019.