Eight Scottish councils have pledged to work together to boost tourist numbers to the west of Scotland by an additional 1million over the next five years, enhancing overall visitor experience and growing spend.
It forms part of the collaborative work being delivered through the joint Glasgow City Region economic strategy, launched last year, which set out a range of measures to grow the economy, jobs and business.
In Inverclyde there is an ambitious infrastructure project as part of the city deal to deliver a new berthing and visitor facility at Greenock Ocean Terminal. The aim of this is ensure that Glasgow does its bit to make sure that the welcome to Inverclyde, to the wider city region and to Scotland is as good as it can be.
A regional events and festivals forum will be established to map and co-ordinate a programme of events to develop new and existing audiences.
A new outdoor activities group will also aim to identify themes that will allow cross-boundary activities.
Local area tourism partnership representatives across the city region will be encouraged to join together with council tourism leads as part of a new city region tourism leadership group as a sounding board for delivery of the strategy over the five year programme.