The rise in bookings and interest for touring and adventure holidays provided Advantage Travel Partnership with the opportunity to launch Explorers. An initiative focusing on touring and adventure holidays, Explorers will share supplier and industry news, trends, and information to a dedicated community of Advantage’s members through the introduction of a bi-annual magazine, titled Explorers, plus monthly emails, dedicated training and various campaigns.

The 150 Advantage members who have already opted to be part of the Explorers community, have received the first magazine, which includes content from the sector, as well as statistics and recommendations about solo travel. Members can also read about the latest touring and adventure travel news, upcoming events, trending travel destinations, top recommendations and travel tips from knowledgeable tour guides.

Explorer members will also receive monthly emails to update them on offers and fast-moving industry topics with the plan to increase member support with dedicated B2B and B2C marketing campaigns.