Leger Holidays has acquired the assets of former competitor, Shearings. The deal will see Leger Holidays acquire the Shearings brand, website and customer database.
The demise of Shearings, after more than one hundred years trading, took place when parent company Specialist Leisure Group went into administration on 22nd May.
Leger Holidays and Shearings formerly competed head to head in the escorted coach tours arena, with Leger’s focus on European tours whilst Shearings was best known for UK coach tours. Both companies concentrated their marketing efforts on the 60 years plus, silver market demographic