ABTA has launched a new travel insurance product, ABTA Travel Sure, giving agents and operators the opportunity to offer their customers a high quality product from a brand they can trust.

It is anticipated that ABTA Travel Sure will appeal to people with existing bookings or rescheduled holiday bookings to countries exempted from the Foreign and Commonwealth Office’s current advice against all but essential travel, who require cover for COVID-19 medical expenses whilst on holiday.

After this launch, ABTA Members will have a long-term opportunity to promote ABTA Travel Sure which, depending on their level of involvement, may require them to become either an Introducer Appointed Representative or Appointed Representative.